Studio
A small studio with strong opinions about paragraphs.
Since 2019
Three writers and one very opinionated editor, working out of a room with too many books in it.
How we work
01
We read it out loud
If a sentence is hard to say, it is hard to trust. Every draft gets read aloud before it leaves the studio, which is why our drafts are shorter than our briefs.
02
We cut before we add
The first pass removes. The second pass rebuilds what the removal exposed. Most projects get shorter twice before they get better once.
03
We write from transcripts
Nobody writes the way they talk, and almost everybody talks better than they write. We start from recordings whenever a real voice is the point.
The people
Noor Haddad
Founder, editor
Fifteen years of magazine editing, spent mostly saying “what do you actually mean.”
Tobias Lind
Writer
Long-form and founder letters. Reads three newspapers before anyone else is awake.
Priya Raman
Writer, strategy
Product and UX writing. Believes a good error message is a form of respect.